Visual Communications: Assignment 4 – Apple Ads Review

Hi,

I’ve been researching the specific field that i am working in, which is Apple and their adverts over the years. I typed in the Evolution of Apple Advertisements and this website came up http://www.webdesignerdepot.com/2009/09/the-evolution-of-apple-ads. Funny thing about this is that it could of come up on any website like T3 etc but it came up as a post from webdesignerdepot.

This website is great because it highlights all the advertisements in the past from a poster to the actual video to the new adverts which are mainly videos in this generation. What i did realise is that the colour of the advert has change coincide with the colour of their logo and products over the years. For example the colour of the first Apple logo in the 1970’s was a multicolored Apple logo, which was therefore represented in their first batch of advertisements which one highlighted their first ever product which was the Apple II and that has a retro vibe which coming from this generation it was most likely that’s how their generation was. The second poster was them introducing themselves to the market so people who haven heard of Apple, they created a poster that basically defined them and what they do.

Other Advertisements was more about the environment because as they (Apple) grew into the market they started to think lets think more about education etc and other parts of the world which will gain us money. Issac Newton sitting on a Apple Computer was a rememberable on off this page because when Steve Jobs and Apple first started out they got their name as in when Issac Newton was sat under a tree and a apple struck his head, this coincides with the advert where a look a like is playing Issac Newton and computers wasn’t even born in his day.

Last but not least i reckon the one i will remember the most after just seeing it on this website was about the Apple’s first portable device. I don’t know weither this is true or not but with the competitors in mind the wording of this advert sounded like that they was taking a swipe at all the other technology company’s and the main ones been Windows and this might have started the war with Apple that still exists today.

The Advert reads as this : Introducing the MessagePad 200, The only handheld computer you can actually use. I mean in this era that would be classed as fighting words and indeed Apple Vs Windows might have feud from this.

Thanks

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