Marketing for the Web – Child Persona

new persona MFTW 2


Here is my second persona and this is a child that goes to a local primary school, and all i asked her was 2 questions :

What do you do on the internet ? (Web Usage)

How confident are you with the internet and how you use it in your specific area ? (Web confidence and context)

With the questions answered i put them into two categories that are in the brackets above. Then based on that, with the little interview we had and assigned her various brands that she most likely used, just to get abit of background and to see how she works well.