Here is my third persona and his occupation is a bricklayer and also has a child at the local primary school, and all i asked her was 2 questions :
What do you do on the internet ? (Web Usage)
How confident are you with the internet and how you use it in your specific area ? (Web confidence and context)
With the questions answered i put them into two categories that are in the brackets above. Then based on that, with the little interview we had a assigned her various brands that he most likely used, just to get abit of background and to see how he works well.