Marketing for the Web – Parent Persona

new persona MFTW 3


Here is my third persona and his occupation is a bricklayer and also has a child at the local primary school, and all i asked her was 2 questions :

What do you do on the internet ? (Web Usage)

How confident are you with the internet and how you use it in your specific area ? (Web confidence and context)

With the questions answered i put them into two categories that are in the brackets above. Then based on that, with the little interview we had a assigned her various brands that he most likely used, just to get abit of background and to see how he works well.