Marketing for the Web – Teacher Persona

new persona MFTW 1


Here is my first persona and this is a old teacher that works at a local primary school, and all i asked her was 2 questions :

What do you do on the internet ? (Web Usage)

How confident are you with the internet and how you use it in your specific area ? (Web confidence and context)

With the questions answered i put them into two categories that are in the brackets above. Then based on that, with the little interview we had a assigned her various brands that she most likely used, just to get abit of background and to see how she works well.