In this post i will be explaining the difference between online and offline marketing and different types of examples of both and some that could be used for a museum exhibition.
Online marketing is where you portray your portfolio or brand on the internet through various techniques. These techniques help appeal to there own target market and also expand their marking because theirs nothing better then having more customers.
Various ways this can be done is:
RSS Feeds –
Real Simple Syndication, the name is simple enough but the things you can do with the technology can become very technical. The simple use of RSS feeds is to push news articles and site updates out to all of the site’s subscribers. The traditional method of notifying your users about site updates is to do it with an email marketing campaign where emails will be sent out to users to let them know of site updates.
Sending out emails constantly to a huge user base chews up bandwidth and adds to the worlds spam. RSS on the other hand delivers news directly to the users desktop or news reader where the user and check for updates as they happen. Live and instant updating is now made possible.
Social Media –
You can take advantage of social networking by advertising your business or services on the social networks such as Facebook, MySpace or Bebo (there are many more).
Facebook offer pay per click advertising on thier social netowork. That is, you pay for every click of traffic that is sent from Facebook to your site. These clicks can be targetted towards certain demographics and age groups to ensure better click through rates and better conversions of your ad on your site.
Email Marketing – This is one of the traditional ways of online marketing. Building a double opted in email list will ensure that the people that you are sending emails to actually want your email.
Blogging – With the introduction of Blogs came a massive wave of publishers being able to get their content online. Not only has blogs given people the ability to have their content published online quickly and easily but it has also created a massive wealth of information for people to read and learn about various topics and opinions people have on these topics.
Flyers – Flyers have been around forever. Now that most marketers have taken their game online, you might find that there’s a significant opening in your area to hand out, post and downright shove your business’s name right in people’s faces.
Business Cards – The real ones not the digital kind. This is particularly effective for your “old school” customer or business contact. There’s something that’s just so tangible about having a well made, snappy business card with your name on it.
Newsletters – Newsletters can be just as effective as flyers to the right crowd of customers, or like-minded business contacts. Think outside the box here. When we choose to read something, we’re looking for something that pertains to our interests and that provides value of some sort.
Word of Mouth – This is normally regarded as unknown marketing because you don’t actually know if it is being done until they say a friend recommended me to this site. This is where members of a families and friends of families get told about a website or business by the person who first knew about it. As a customer you can tell they are using this way because they say to you make sure you recommend you family or friends.
When I was in the process of search engine optimization of my site i created a Facebook page and twitter page so i could advertise my 4 elements website on their and get a market. Like i have done before with my former driving instructor where i created a page on Facebook for him to gain more customers and that has been very successful, here have a look:
So with social media already being implemented with my site i can look to a bit of offline ways to promote the website and exhibition that is at the science museum and these can be by using flyers and newsletters that are already being used when you enter any museum around the world because this is the old school way to promote a museum, its all about the online way you product yourself now. That’s why museums are trying to get new technology within their exhibitions by using IPads and projectors etc.