Marketing for the Web – What are reciprocal links ?

A reciprocal link is where say if you are using social media, rss feeds, blogs etc to product yourself online, you relate back to your website. So say if you had a Facebook page like i have for my elements site, i have put a hyperlink in the description page which is optional when you are setting up the page and that links back to your website.

That’s all a reciprocal link is, its basically a communication between your website and a advertising website to create a connection so the user doesn’t have to manually type in the url in again.