Self Initiated Project – Competitors Report

Here are the main competitors that i have highlighted in my competitors reports because doing a lot of researching throught different teams in our league and all the leagues they isn’t one team that has a website for sunday league football. So i decided that i would keep the competitors local and see what they are offering to their fans knowing that as a sunday league football team we don’t have many fans and if any they would be probably family and friends.  So i’ve kept it local and here is what i’ve seen:

http://www.pitchero.com/clubs/bartontownoldboys/

  1. What threats do they pose? – This one will be like the others, these football teams website dont really pose a threat towards mine because they isn’t a market for the sunday football teams website.
  2. What is the profile of our competitors? – Well not much thought has been put into this website at all. This football club is semi professional spanning back years, but this website doesnt really show off it’s heritage. It’s been created by pitchero which is a website that creates websites for football teams.
  3. What are the objectives of our competitors? – Objective of any football site is to promote their club and give their fans a central station for their favourite club. This one is different though because it is local theirs not that much demand for news etc so the administrators can keep the feed minimal so the website doesn’t overload, hench the reason why they went with pitchero not a actual web designer.
  4. What strategies are our competitors pursuing and how successful are these strategies? – A recent activity feed where pitches, news updates, supporters being added. All this goes into this and acts like a socail media website at the same time which is useful.
  5. What are the strengths and weaknesses of our competitors? – Strengths: Activity Feed, Picture Slider Weaknesses: Navigation, Home Page, Logo is just a Photo.

http://www.northferribyunited.com/

  1. What threats do they pose? – This one will be like the others, these football teams website don’t really pose a threat towards mine because they isn’t a market for the sunday football teams website.
  2. What is the profile of our competitors? – Second biggest football club in our local area apart from Hull City, they play in green and white but only their background and badge replicate this in the website.
  3. What are the objectives of our competitors? – Objective of any football site is to promote their club and give their fans a central station for their favourite club.
  4. What strategies are our competitors pursuing and how successful are these strategies? – Social Media being shown a lot to keep their supporters informed on any news.
  5. What are the strengths and weaknesses of our competitors? – Strengths: Social Media, Big Club Logo Weaknesses: Navigation style, colours, symmetry,  simple and nothing much going on.

http://www.hullcitytigers.com/

  1. What threats do they pose? – This one will be like the others, these football teams website don’t really pose a threat towards mine because they isn’t a market for the sunday football teams website.
  2. What is the profile of our competitors? – Biggest and currently the highest place team in yorkshire, plays in the top league of english football. That provides a lift for new supporters watching football on the tele then visiting their site because of the name.
  3. What are the objectives of our competitors? – Objective of any football site is to promote their club and give their fans a central station for their favourite club. Keep the current supporters updated with the latest new and gossip but to attract new supporters with being in the top league of football.
  4. What strategies are our competitors pursuing and how successful are these strategies? – A l0t of interaction with the user i.e picture sliders, video content, social media, polls etc. Also using infographics to show statistics, which i will be looking to add in my website.
  5. What are the strengths and weaknesses of our competitors? – Strengths: Social Media, Picture Slider, Video Content, Infographics Weaknesses: Navigation, Club Badge is too small, Little too much interaction going on in the front page.
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