In Apple’s Development, when you distribute an app to the app store, every build you submit you will be able submit that build for Apple’s own beta testing, Testflight.
TestFlight is an online service for over-the-air installation and testing of mobile applications, currently owned by Apple Computer and only offered to developers within the iOS Developer Program. Developers signed up with the service to distribute applications to internal or external beta testers, who could subsequently send feedback about the application to developers. The TestFlight SDK additionally allowed developers to receive remote logs, crash reports and tester feedback.
It’s a simple download of an app and then the distributor sends an email to the tester, and then it’s a simple install. Testflight has many positives and one is that when you distribute your app you will can submit what you want the user to test and then a brief description of what the apps about:
Invitations have been sent out and feedback is coming in, I will be listening.