I wanted to apply a standard Apple layout for a poster ad but do something different from the appalling logo that Apple brought out when they was unveiling Mountain Lion Operating System, but that is just my opinion.
The Poster’s size is : Medium but can be available to expand to large for Bus Shelters.
My Idea was to have a Mountain Lion to have the Apple Logo in its mouth but with the timescale i would of liked to improve this but the hand in dates are approaching.
I Researched online that Apple use Myraid font type in their posters adverts and at the bottom i have decided to define what the poster means and that is ‘Mountain Lion OS X’ and then took a famous tagline that Apple also have used in previous adverts and that is ‘The Power to be your best’. I thought this would be a i appropriate tagline because we are trying to sell a operating system by saying this is for the user, this is made for the user.
I’ve been researching the specific field that i am working in, which is Apple and their adverts over the years. I typed in the Evolution of Apple Advertisements and this website came up http://www.webdesignerdepot.com/2009/09/the-evolution-of-apple-ads. Funny thing about this is that it could of come up on any website like T3 etc but it came up as a post from webdesignerdepot.
This website is great because it highlights all the advertisements in the past from a poster to the actual video to the new adverts which are mainly videos in this generation. What i did realise is that the colour of the advert has change coincide with the colour of their logo and products over the years. For example the colour of the first Apple logo in the 1970’s was a multicolored Apple logo, which was therefore represented in their first batch of advertisements which one highlighted their first ever product which was the Apple II and that has a retro vibe which coming from this generation it was most likely that’s how their generation was. The second poster was them introducing themselves to the market so people who haven heard of Apple, they created a poster that basically defined them and what they do.
Other Advertisements was more about the environment because as they (Apple) grew into the market they started to think lets think more about education etc and other parts of the world which will gain us money. Issac Newton sitting on a Apple Computer was a rememberable on off this page because when Steve Jobs and Apple first started out they got their name as in when Issac Newton was sat under a tree and a apple struck his head, this coincides with the advert where a look a like is playing Issac Newton and computers wasn’t even born in his day.
Last but not least i reckon the one i will remember the most after just seeing it on this website was about the Apple’s first portable device. I don’t know weither this is true or not but with the competitors in mind the wording of this advert sounded like that they was taking a swipe at all the other technology company’s and the main ones been Windows and this might have started the war with Apple that still exists today.
The Advert reads as this : Introducing the MessagePad 200, The only handheld computer you can actually use. I mean in this era that would be classed as fighting words and indeed Apple Vs Windows might have feud from this.
Here is the presentation that we did in the Wednesday before we broke off :
Team Roles :
Research – Ross
Brand id Development – Becky
Advertising Concept Development – JEN
Art working – All
Final Product Design -Hayley
Presentation Specialist – Shane
Don’t Drink and Drive
1. Research – Well they are many adverts out that promote ‘Don’t Drink and Drive like : http://www.youtube.com/watch?v=oQtTREndJKk, which i think got banned for a bit but then came back very soon.
but then i realised that it needs to be for our specific area –
So what I’m going to advertise is …
Apple Mountain Lion
1. Research – This is a recent Operating System by Apple. They have already brought out a advertisement that has hit the Web and TV, that is – https://www.youtube.com/watch?v=j5BRsh8Dwgg.
Here are the some of the advertisements that is have researched over the past two weeks.
1. http://www.youtube.com/watch?v=7aUTdYsZda8 – Cabury’s Flake Advert 1985
2. http://www.youtube.com/watch?v=oQtTREndJKk – UK Anti-Drink Driving Advert
3. http://www.youtube.com/watch?v=9p9AWfmoF1c – Fernando Torres Nike Advert
4. https://www.youtube.com/watch?v=j5BRsh8Dwgg – Apple Mountain Lion Advert
5. https://www.youtube.com/watch?v=U7UlE-o8DQQ – Microsoft Surface, Windows 8
With various research and some magazines at home I realised that at the back of most Magazines have a advertisement at the back, and this is quite hard when creating a Magazine from the start because you haven’t got no sponsors, so you cant advertise anything.
So what I did was, I searched on the internet for example back covers and then copied it to the back of mine, they are loads of back covers out their but its hard to find one that suites the Technology background because I saw one below which is advertising Alan Wake the game but this is not relevant for a technology magazine because its more games.
You will see what my advertisement is when I show my PDF file in a later post.