Visual Communications : Assignment 4 – Advertisment Treatment


In this post i will be writing about how the advertisement will plan out and every little detail that i have drew up on my storyboard, I will be explaining every little detail and thoughts behind when i was building this advert.

Scene 1 –

In the first scene or the first movement of the advert they will be a ‘Mountain Lion’ prowling its own habitat, with the camera focusing on the movement of the cat and its eyes. Let alone this will be in 1080p, so the highest standard possible because i want to get a message to the users that Apple and Mountain Lion are the best company and operating system out there. Also the Mountain Lion will be prowling through long grass because that’s its habitat and he owns that territory.

Scene 2 –

The user who is using the MAC moves the cursor up to the top and closes the movie, making the user realise that the LIVE footage of the animal is only recorded because its that’s over standard its a different quality to any of the operating systems can play. (Playing Windows of the park) . Obviously the movie player will be QuickTime Player because Apple own that and it comes built into the OS when you buy it, others could be VLC or even Windows Media Player but since we are showing off Apple i thought that QuickTime will benefit the advert, because people (Myself included) rarely use QuickTime and use VLC etc but seeing that it plays to that quality can hopefully build the users of that app up.

Scene 3 – In all of the recent Apple adverts theirs this dominate male’s voice overlaying the product this will also be portrayed in this advert just to keep that theme up. The voice will say something like ‘ You thought that was real didn’t you ? “. Then i decided to apply some copyright music to play over the background of the voice which is selling the OS. The Music will be apart of Imagine Dragons – Radioactive.

Scene 4 –

The music will still be playing in the background but well into the chorus, with the dominate male’s voice announcing that the operating system is here, then the music ends with the video fading out.

With recent Apple adverts they have a very metallic background, maybe white. But i will keep up with that tradition.

Next Post i will do is to, post my artwork for this advertisement and also the poster will be producing along with the ad. Thanks

Visual Communications: Assignment 4 – Apple Ads Review


I’ve been researching the specific field that i am working in, which is Apple and their adverts over the years. I typed in the Evolution of Apple Advertisements and this website came up Funny thing about this is that it could of come up on any website like T3 etc but it came up as a post from webdesignerdepot.

This website is great because it highlights all the advertisements in the past from a poster to the actual video to the new adverts which are mainly videos in this generation. What i did realise is that the colour of the advert has change coincide with the colour of their logo and products over the years. For example the colour of the first Apple logo in the 1970’s was a multicolored Apple logo, which was therefore represented in their first batch of advertisements which one highlighted their first ever product which was the Apple II and that has a retro vibe which coming from this generation it was most likely that’s how their generation was. The second poster was them introducing themselves to the market so people who haven heard of Apple, they created a poster that basically defined them and what they do.

Other Advertisements was more about the environment because as they (Apple) grew into the market they started to think lets think more about education etc and other parts of the world which will gain us money. Issac Newton sitting on a Apple Computer was a rememberable on off this page because when Steve Jobs and Apple first started out they got their name as in when Issac Newton was sat under a tree and a apple struck his head, this coincides with the advert where a look a like is playing Issac Newton and computers wasn’t even born in his day.

Last but not least i reckon the one i will remember the most after just seeing it on this website was about the Apple’s first portable device. I don’t know weither this is true or not but with the competitors in mind the wording of this advert sounded like that they was taking a swipe at all the other technology company’s and the main ones been Windows and this might have started the war with Apple that still exists today.

The Advert reads as this : Introducing the MessagePad 200, The only handheld computer you can actually use. I mean in this era that would be classed as fighting words and indeed Apple Vs Windows might have feud from this.